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at a glance
- Creative Marketing professional with 11+ years of experience in experiential, integrated, and viral marketing and promotions.
- Known as the go-to person for inventive branding initiatives and partnerships in the world of auto, music, fashion and retail.
- Outstanding diplomacy, project management, and interpersonal skills that produce positive results for companies.
- Expert understanding of the arts, culture, social issues and trends.
- Experience in launching new products as well as expanding existing ones.
- Relationships with accounts ranging from $50 million to $10 billion.
- Experience in leveraging strategic partnerships for retail marketing.
- Known as a trustworthy and ethical supporter of communit-based projects.
- Proficient in Microsoft Office and Apple applications, Basecamp, Sales Force, and HTML.
education
TRINITY COLLEGE
Hartford, CT
May 2000
Bachelor of Arts in American Studies and Film Studies
activities
2011
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ANTI-DEFAMATION LEAGUE
Los Angeles, CA
- Volunteer at The Glass Leadership Institute, a nationally recognized youth leadership development program for the Anti-Defamation League.
2009
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PHOTOGRAPHIC ARTS COUNCIL, LACMA
Los Angeles, CA
A member of the Photographic Arts Council at the Los Angeles County Museum of Art, which raises the visibility and awareness of art in Los Angeles by developing individual and community-wide appreciation and knowledge of photography.
CONTRACT / professional experience
2012
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2011
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THRILLIST Partnership Development
Los Angeles, CA
- Curate, develop, and sell discount package offers to over 190,000 Thrillist subscribers. Partners include The Standard Hotel Group, The New Yorker magazine, and Intelligentsia Coffee & Tea.
2010
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2010
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2010
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KIRSHENBAUM BOND SENECAL + PARTNERS Project Manager and Brand Ambassador
New York, NY / Los Angeles, CA
- Managed partner sell-in program for the 2011 Lexus Hybrid pre-launch across four markets: Chicago, Los Angeles, New York, and Miami / lexusdarkride.com
- Oversaw promotion, sponsorship placement opportunities, negotiated deals and coordinated on-site presence of the Lexus brand.
2010
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2010
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ACTIVAIRE Project Management and Sales Manager
New York, NY / Los Angeles, CA
- Developed marketing campaigns and promotions for Activaire, a background music company providing customized playlists for retail and hospitality environments.
- Managed accounts and curated background music based on audience demographic for clients including Hilton Hotels and Uniqlo.
- Liaised with prospective clients to generate new business. Closed contracts with Mario Batali, Esprit, Puma and Helmut Lang. Total ROI exceeded $300,000.
2004
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2005
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GIANT STEP Concert and Event Manager
New York, NY
- Produced more than 60 promotional events, including project launch and brand awareness functions for companies including Levi’s and LG, with a budget of $200,000 per client.
- Created event-specific advertising and promotional campaigns with over 50 national and regional media outlets.
- Increased brand membership by 10,000 by developing online and mobile kiosk sign-up system.
- Compiled event follow-up reports and advised clients on how to utilize these findings in future marketing campaigns.
- Supervised staff of 15 to launch and execute marketing initiatives.
2003
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2004
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2004
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FLAVORPILL Promotion and Production Manager
New York, NY
- Organized event encompassing 500 multimedia and entertainment organizations and drawing more than 6,000 visitors a day.
- Developed sponsorship proposals, marketing incentives, music talent involvement, and product promotion strategy for companies including Motorola, Adidas, and Mountain Dew.
FULL TIME / professional experience
2010
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MALBON BROTHERS FARMS/FRANK 151 Marketing and Promotions Manager: Toyota (Scion) account
Los Angeles, CA
- Conceive, develop and manage partner sell-in for national retail programs. Increased external partner participation by 200%.
- Oversee deal negotiation between Toyota and partners including Ace Hotel, K-Swiss and Casio.
- Supervise and create strategic brand marketing and promotional campaigns for all company initiatives with budgets of up to $100,000.
- Manage development and execution of partner creative and collateral including advertising, premium items, packaging design, POP, Internet and media assets.
- Work across video, design, advertising and editorial departments to create integrated marketing solutions, including custom content for both online and print.
- Perform competitive in-market research to maintain clients ROI and ROS.
2005
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MTV Multi-platform Marketing and Talent Coordinator
New York, NY
- Managed multimedia content acquisition and music talent integration for networks reaching more than 90 million viewers per year.
- Supported VP of Creative Integration on music supervision for shows including Rob and Big and The Hills.
- Created integrated marketing campaigns to leverage sponsor and talent relationships for sponsors including Nike, Toyota and Mountain Dew.
- Supervised domestic and international productions and events with an annual budget of $500,000.
- Directed web production and editorial teams on network blogs and web properties.
- Organized virtual press conferences, brand development and live events for "in-world" franchises.
2001
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MACY'S Public Relations Coordinator
San Francisco, CA
- Oversaw logistics for a theatrical fashion show in San Francisco and Los Angeles.
- Managed $50,000 budget to secure all transportation and hospitality for over 275 people. Procured sponsorship donations from companies including American Airlines and Hyatt Hotels.
- Coordinated celebrity participation with agents, publicists, and managers. Celebrities included Liza Minnelli, Damon Dash and Kenneth Cole.